It’s about the goal and about the journey.

Acamp is a client project for a startup company based in Stockholm.

Acamp

Louis Vuitton

Work for a growing startup company based in Stockholm. Product design, UI and UX in a challenging fast-paced environment.

Acamp | Airbnb for campers

Grids are the pillars of successful and effective alignment. To achieve well grounded composition and organize a ton of information in a seamless way, several UX and visual techniques were utilized. 

Deciding on the purpose of a dashboard renders a good design foundation and enables easier upgrades for the future product growth.

Aiming for a smooth experience I focused on providing clear indicators of each step of the booking flow. This prevented user’s cognitive overload by keeping track of the selected choices and available information. Special attention was given to mobile experience as it was the primary booking device. All of this was based on the gathered data and relying on testing as often as possible.

In the following section several screens from the booking flow are presented.

The goal of design when working in a startup environment (and being the only designer) is not to have extensive discussions or to develop a perfect solution, but to make quick decisions, to get commitment and to be able to act strategically despite limited time and budget.


In order to empathize with the different types of users, I developed so-called proto-personas, based purely on experience and educated assumptions. They were used as a starting point to reflect on the needs and challenges of the users and were helping in establishing the information architecture later. To provide  consistent visual tone, I created a design system specifically tailored to Acamp.

Everything is about organization itself – a good design organization is more likely to create strong products and services.


Utilized UX methodologies: Heuristic evaluation to highlight good and bad design practices in the existing product, task analysis of understanding the current system and its information flows, product roadmap for product’s evolution plan and prioritizing features, card sorting to evaluate the information architecture of a product, usability testing as a form of observation of users trying to carry out tasks with a product, concept testing and guerrilla testing.

Meaningful brands leave footprints. Let's create yours together.

Dr. Martens is a concept project for the urban fashion design brand. 


Dr. Martens

For this urban and modern brand with classic roots that unifies so many different groups of people, I went with sans-serif typography to achieve clear, statement-like direction. The yellow color from the brand's logo was used as the main highlight for neon visuals and the details that deserved special attention.

Alternative, recognizable and bold, this brand is confidently walking in the fashion industry.

To simulate the strong footsteps of Dr. Martens shoes I created an image layout mimicking the shape of a sole. As the brand is very committed to gender awareness and equality, I designed a section that boldly addresses this topic, supporting all the free-minded people in Martens shoes. 

Dr. Martens address every person and their style. Special attention goes to supporting marginalized groups.

Dr. Martens are rarely just shoes. The brand was adopted by a diverse range of groups, celebrities, musicians and free-thinking individuals – each using the boots and shoes to represent their own personal attitudes and identity.

Having that in mind, art direction of this project was also used as a statement: bold, rebellious, with high contrast yellow color that reflects the attitude. Therefore, presenting photos in the layout shaped like footprint shows not only the boot, but the brand vision as well.

It’s not just about the boots and the shoes: how about the laces? I wanted to incorporate them into design in a symbolic, yet visually appealing way. Flat, rectangular but quite often colorful they oppose boot color giving it an urban chic look.

To simulate the laces, I designed yellow rectangles and placed them in the background of Dr. Martens collection sections. They are used to tie the sections together while presenting the important details of the brand.

Let's create exciting new trends together.

Louis Vuitton is a concept project for the famous fashion design brand.

Bold navigation, clean product imagery and serif sections carrying the product description. Keeping the elegant approach with a generous amount of negative space to allow the products to communicate directly to the customers.

Louis Vuitton is a synonym for both elegance and creativity. It blends tradition and innovation, luxury and excellence.

I created clear layouts with well built hierarchy which allows for a quick and smooth overview even for the busiest user. Serif typeface used for product description to give it an extravagant and deluxe bliss.

The legacy of Louis Vuitton is expressed through its strong spirit of innovation, the boldness of its creations and an uncompromising demand for excellence.

Inspired by the long lasting fashion tradition of Louis Vuitton I redesigned the website with a single goal in mind: to incorporate bold yet lush fashion style with visual smoothness and unity and achieve gender neutral concept. All while providing a smooth user experience.


For more than a century the brand was known for their luggage designs. Roots of the brand deserve acknowledgement, so the navigation in the website is tucked in bold, squared buttons, symbolizing the tradition and heritage of travel suitcases on which this brand was built on.

Before the actual design design phase, I had to dive deeper into the brand itself which led me to think about art direction of the website. Urban yet luxurious tone of voice unveiled several key words I wanted this project to reflect: classy, bold, engaging, effortless and timeless.

Carefully paired typefaces, branded photography and generous amount of white space allowed the personality of the website to emerge and stand out. The way I used visual design was integrated with UX improvements resulting in clear communication to website visitors.

Let’s capture your vision and share your story with the world.

This project is portfolio presentation for photographer Breston Kenya.

Breston Kenya

Swiss style design with blocky layouts, a minimalist design ethos, and sans serif typeface form the visual foundation. This is accompanied with a generous amount of negative space to counterweight photographs by giving them room to breathe and to ‘tell their story’. Editorial nature of page layouts provides enough contrast between the text and imagery.

The project consists of selected photographer’s work, including several quotes from the interview with Pexels.

Special attention was dedicated to black and white photography section; to enable full exploration of interpretation and experiences, of a user, contrast between the photos  in both their size and shape was provided, including lots of negative space.

“Color is descriptive. Black and white is interpretive.” – Eliott Erwitt

I came accross this photographer while I was exploring Pexels for another project. Impressed by the Kenyan fashion, colors, culture that Brenon captures with his camera, I have decided to dedicate a project to his work and to promote and share his shots with the community. 


The goal was to create a generous amount of space for the photographs to allow the user to really focus and inhale the story behind them while also creating a layout that will guide the user’s eye to the next target.

I chose Fibonacci sequence for typography sizes which provided clear contrast to achieve Swiss style design approach. The project was structured as a combination of three sections including color photographs, black and white photographs and interview sections.  


Photographs are presented in two ways: the first is a default, rectangular shape without border radius. The latter is a rectangular with rounded edges simulating Maasai shield that can be found on Kenyan flag.

Project:

Acamp is a client project for a startup company based in Stockholm.

Overview:

Deciding on the purpose of a dashboard renders a good design foundation and enables easier upgrades for the future product growth.

In the following section several screens from the booking flow are presented.

Acamp

Acamp